What Is A Call To Action? – How To Use It In 2021

what is a call to action

Are you wondering how you can increase your email subscribers, conversions or sales as a marketer? You will only maximize your sales with call to action (CTA) marketing phrases.

Not only do calls to action give your prospects clarity, they also make your marketing campaigns more effective.

They work in both advertising channels, traditional and digital.

All you need is the right action phrase.

Because I want all of our readers as well as customers to maximize conversions by getting both more sales and better return on their investments (ROI),  I’ll touch on calls to action strategies that generate sales in this article.

Let’s get started now.

What Is A Call to Action?

It’s a marketing term which a marketer uses to tell their audience the next step they should take. This action statement may have a direct bearing on your sales. 

For example, the phrase may instruct the reader to click the buy now call to button on your website to complete a sale, or it can simply move the audience further along towards becoming a consumer of that company’s goods or services.

These phrases may suggest that the reader subscribes to a newsletter that contains product updates or mere content s and to be effective, a CTA should be obvious and good in order to generate sales.

All your campaigns and content should have a well crafted phrase designed to persuade people to a certain action.

These words that we use can determine whether or not people do what we ask them to do. So calls to action for your content must be compelling to collect more subscribers or maximize sales on your site.

What Makes A Good Call To Action?

It’s unique in the sense that, it:

1. Rules Out Risks

Some CTAs focus on the value they offer. This is usually accomplished by adding the word “Free” or “Risk-Free” to your phrases. This encourages readers to try as there are no risks associated with the action.

2. Looks Great In It’s Design

A good design is the first step to successful CTA. But how do you make your action phrases stand out? Let’s take a look at a few key CTA design elements and these are:

  • Ensure that your button color matches with that of the rest of the page
  • Frame the button to create contrast, if necessary
  • Pay attention to the size of the button because it has to be large enough to click but not overwhelming
  • Optimize the button for mobile

3. Highlights Immediate Gratification

Offer something they will get immediately after taking an action. This is because people want you to deliver immediate gratification.

Employ this strategy to encourage people to act right away to maximize your sales.

Best Call To Action Phrases

Best action statements have strong texts. They should be powerful and clear. Try the following phrases:

  • Sign up for your free trial
  • Download my guide
  • Get your free instant quote
  • Shop dog hammocks
  • Post jobs for free

Take note that action phrases use action verbs. So you can use the following action verbs too, such as:

  • Register
  • Call
  • Subscribe
  • Donate
  • Buy
  • Order 
  • Share
  • Follow
  • Download

All the critical pages of your website like sales conversation and printed materials should have a definite and noticeable phrases.

Bloggers need a link at the end of a blog post to lead them to a related article or check out your product, an affiliate product, or sign up for your email list.

Here’s where you can use action phrases on your site:

  • Headlines
  • Sub-Headlines
  • Product Names
  • Pop Ups
  • Landing Pages
  • Buttons
  • Email Subject Lines

Call To Action Strategies That Generate Sales

1. Use Of Multiple Calls To Action

Calls to action occur in a sentence at the end of any marketing materials ranging from an email to blog. For example, “Contact us today for more information” or a variant is the simplest link.

Your content must have a minimum of two calls to action to tell the reader steps to take.

2. Placing Of CTA On Strategic Locations

  1. In the navigation bar

Place a link on the first page of your site, sales letter, or other content. Putting a button on top of your site where it can be seen immediately without scrolling.

Use the following phrases: 

  • Get Started Now
  • Learn More

Place these buttons in the navigation bars at the top or bottom of your page to encourage visitors to take action.

  1. In the margin

You can include a signup button or offer along the side of your content where readers will see it as they scroll.

  1. Above the footer

The end-of-page CTA can be a good anchor for your page to encourage your visitors to take action while they can still remember the information just read.

If they’ve read the entire page or sales letter, they are likely interested, so provide a means to further engage at the end of your text.

3. Communicating The Offer Clearly

Let your customers know exactly what they’ll get in return when they respond to your calls to action. For example, don’t just say “Enter your email address and click here to receive a newsletter.”

Make it clear what kind of newsletter it is, what types of subjects will be covered, and how the information in the newsletter will help the visitor solve their problems.

4.Creating A Content Marketing Strategy

An awesome marketing strategy yearns to answer these three distinct questions:

  • Why – marketing and business purpose
  • Who – audience needs
  • How – unique brand story

Utilizing a well crafted marketing strategy that provides satisfactory answers to the above questions will result in generating sales.

How To Create A Compelling Call To Action

Here’s how:

1. Create A Sense of Urgency In Visitors

Create a perfect action phrase for your website by cultivating a sense of urgency in website visitors, or fear of missing out, within your CTA text.

This strategy is one of the most effective ways to encourage your website visitors to take action.

2. Arouse Curiosity In Readers

Cultivating interest in your audience, and arousing their curiosity is an incredible way of encouraging them to go and find out what follows next.

Arousing curiosity in readers can increase your sales, as well as click through rates. So how can you arouse their curiosity? You can ask your visitors questions or by sharing an interesting fact or information about something.

3. Place your call to actions strategically .

If you want to use buttons or links on your web pages, then place them at the top of each of your page, or if they’re for your blog post, you can either put them at the end of your content, or somewhere in the middle of the post if your blog is long.

In addition, you can insert a link in your sidebar, welcome pop-up message, or within your email marketing content.

4. Let the benefit be clear

For example, sign up to access my ebook.  Of course I want the ebook. Sign me up! The CTA should clearly state the immediate benefit of signing up for their newsletter.

5. Focus on One Goal

If the main goal of your CTA is to encourage your readers to subscribe, then ensure that you’re making progress towards your goal. So, focus on your goal.

Don’t cloud your statement with numerous goals, as this will just overwhelm and make your readers forget the action they should take.

How Long Should A Call To Action Be?

Your statement shouldn’t be very long though it should be long enough to convey a particular message as the context may dictate.

Make it a habit to use short phrases because a long statement may not always find people to read it.

So how long should it be? A CTA should be short in length; a short phrase, not a sentence. Most not longer than five to seven words.

Why You Need Persuasive Calls To Action

Here’s why:

1. To Enhance Conversion Rates

Conversion rates are extremely important to any business. So design your CTA to convert your visitors into leads.

For example, you may place a link or button on a landing page that encourages visitors to leave details such as their names, and email addresses.

2. To Grow Your Email List

An email list is a great resource in email marketing. So increasing email subscribers should be the objective of your business.

Effective email marketing helps to strengthen relationships with customers and clients, and help businesses acquire new customers.

3. To Encourage Your Visitors Engage With You

Take for example, if you include a link to your social media platforms at the end of a blog with the statement “Follow us on Facebook”, you will have more followers.

So with more followers on Facebook, you may engage with customers and build your social media presence successfully.

4. To Turn Your Visitors Into Clients And Customers

Your CTA should yearn to turn visitors into customers. For example, if you’ve got an ebook you are trying to sell, incorporating CTAs on your homepage, landing pages, in blogs, social media posts, or other visible platforms will help you sell your ebooks.

Common Calls To Action

Here’s the list:

1. Newsletter subscription CTAs

To create high converting email newsletter signup forms, make sure to:

  • Offer an incentive – give subscribers a valuable offer to encourage them to sign up. For example, content upgrade.
  • Match your forms to your content – tailor your forms to your content.
  • Let your forms be simple – your newsletter signup forms should have one or two fields maximum.

2. Lead magnet CTAs

A lead magnet is anything that serves as an incentive which marketers offer to readers in exchange for their email addresses.

So make sure to create lead magnet CTAs that promises to:

  • Provide a solution – if it doesn’t give them something they really want, then it won’t work at all.
  • Accessible immediately – the incentive should be delivered right away. People love instant gratification
  • Offer high value – your lead magnet should offer something of value.

3. Social sharing CTAs

Include icons and links to your social media profiles and add a sharing plugin to share your page content.

Make sure to share your content on:

  • Facebook
  • Twitter
  •  LinkedIn
  •  Pinterest 

These are high traffic platforms that can drive traffic to your site.

Examples Of Call To Action

Here are the examples of calls to action on Instagram , facebook, website, and email. Here are the examples:

1. Instagram Call To Action Examples

They can be implemented in two ways.

To maximize sales of users on their platform, Instagram offers now two major places to add calls to action to your Instagram account. You may:

  • Include a new button on your ads
  • Add contact buttons to your profile

Incorporate an action button on your Ads 

Instagram now offers a call to action button as a latest business feature. This business tool does almost everything on your behalf.

It’s extremely simple and convenient as it requires only a tap from your users.

At the moment, there are three buttons you may add to your account namely:

  • Start Order
  • Book
  • Reserve

So to use you need to accept purchases or bookings through an Instagram partner like,Treatwell, Fresha, Bookatable, Eventbrite, and GlossGenius.

Add Contact Buttons to Your Profile

Instagram also allows you to add buttons to your profiles. These are contact buttons that make contacting you easier. You can pick one of these:

  • Call
  • Text
  • Email

If you want to add these buttons to your profile, simply navigate to Edit Profile on your business profile. Then, choose Business Information followed by Contact Options.

Next, choose the Add an Action button, and then choose the buttons that make the most sense for you. Hit Submit and you’re done.

So if you want to get rid of the buttons, follow the same steps and de-select the action and then save using the Submit button.

Instagram offers only these phrases:

  • Join us.
  • Try for free.
  • Subscribe.
  • Sign up.
  • Learn more.

An Instagram action word is an extremely important part of your ads, profile, grid posts, and stories. So utilizing them correctly is likely to turn followers into customers.

2. Facebook Call To Action Button Ads Examples

These ads may promote your page’s action button. The button persuades people to take an action that is crucial to your business.

For example, buying something on your site. So if you add the shop now button to your page, the button will compel people to shop. 

There are a number of things you can do to accomplish your goals depending on what you want to achieve. Here’s how you may create the calls to action:

  • Book: action – Book Now
  • Contact: action – Call Now, Contact Us, Send Email, Send Message or Sign Up
  • Download: action – Play Game or Use App
  • Learn: action – Learn More or Watch Video
  • Shop: action – See Offers or Shop Now

Here’s an example of a Facebook call to action:

Source: Smart Blogger

Facebook calls to action can increase conversions drastically. Create a Facebook Page to promote your site.

3. Call To Action In Website Examples

On a website, an action statement can take several forms depending on the context. As long as it is requesting users to take a particular action on your website.

So these calls to action may range from being a closing statement in a blog post, a line in an email, a button or sign up form on a blog.

Here are some calls to action examples you may use on a site:

  • Read more articles
  • Sign-up for our newsletter
  • Share on social media

But if you want to maximize sales on your website, your CTAs may be more commercially focused. For example,

  • Add to cart
  • Checkout
  • Buy now
  • Add to wishlist
  • Contact Sales

Here is an example of a call to action on a website: 

Source: tried and true mom jobs

A good action phrase clearly communicates what the user should expect when they click on a button or take the next course of action, which can improve click-through rate.

CTAs help the user to continue interacting with the site and moving further down the conversion funnel.

4. Email Call To Action Examples

What is the meaning of a call to action in an email? It is simply a button line of text that takes a user to a website. The essence of a CTA is to influence consumers to take a particular action.

An email marketing action word should be appealing to human eyes and irresistible. It’s a great idea for companies or brands to 

incorporate CTAs as they make users do more than just read. Here’s an awesome example of an email marketing action phrase.

Source: Expresso English

So when users click on these links, they are led to the company’s home page or any other crucial page that furnishes them with more information to learn about the company, make a purchase, and take any other important action. For example,

  • Follow us Twitter
  • Stay connected on social
  • Like us on Facebook

Wrapping up

Calls to action are marketing phrases that evoke an immediate response or make an immediate sale.

A CTA mostly refers to the use of words or statements that are incorporated into sales scripts, advertising messages, or web pages, which persuade an audience to act in a specific way.

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