What Are Keywords? – How To Use Them

What are keywords

Search engines favour content creators who write blog posts that have SEO Keywords in them. Thus, keyword research is crucial in Google ranking. You need to use the most searched keywords and other terms that are relevant to your topic.

What Are SEO Keywords?

These are words or phrases in your web content that enable users to locate your site via search engines. Keywords are one of the main elements of SEO. A website that is well optimized for search engines helps connect searchers to your site. 

So what does this imply? It means you need to understand what people are looking for when they search for products, services or information that you offer so that you will make it easier for them to find you.

But if you don’t, they will end up on one of the many other pages on the Google search results. So implementing keyword SEO will help your site outrank your competitors.

It is evident that keywords and SEO are directly linked especially when it comes to running a search marketing campaign. Since keywords are cornerstones for all your other SEO efforts, it’s worth the time and investment to ensure your keywords are highly relevant to your audience.

Should SEO Keywords Be Single?

Keywords should almost always be at LEAST TWO words. Why should your Keywords have a minimum of two words?

Because it is DIFFICULT to get traffic and rank for a keyword that has a single word. 

Therefore, to rank on Google, target keyword phrases that have two or more words. These keywords come with two advantages. Firstly, they are easy to rank for. Secondly, they lead to targeted traffic as they are more specific.

Remember, one word keywords are highly competitive. But if you have a well established website that has enough Backlinks, you can optimize your website for keywords that have one word. However, this should be backed by SEO keyword research done with the aid of Google keyword tools.

What Are The Different Types Of SEO Keywords?

There are several types of targeting Keywords. Targeting keywords are the phrases and terms linked to your industry and audience.

These keywords include:

  • Market segment keywords
  • Customer-defining keywords
  • Product keywords
  • Branded keywords
  • Competitor keywords
  • Geo-targeted keywords

Market Segment Keywords

These general keywords associated with a brand. They are used by an audience to search for general information in a particular industry. Sometimes, these terms may just be for marketing purposes.

Example: swimming costumes

Customer Defining Keywords

These are search phrases that identify a specific segment or group of customers or consumers. So in these searches, consumers use words or phrases that define themselves.

Example: swimming costumes for children

Product Keywords

These are terms linked to specific brand offers. They refer to a specific company’s product or service. So if you are a company, develop a keyword strategy for each of your products and services so that customers and prospective buyers can find what they need through a search.

Example: Adidas Sports Contact

Branded Keywords

These are search phrases that have a brand’s name. They include the brand name and a product type, product name or another descriptive search phrase.

Example: Adidas sports shoes

Competitor Keywords

These are keywords that target brand names of competing businesses. It’s important for you to research your competitor keywords because it gives you an opportunity to attract a similar audience of potential customers.

Example: For Adidas, a competitor keyword could be Nike sports shoes.

Geo-Targeted Keywords

These are search phrases that identify a location. Users who use these terms are looking for results that are near them or in another area they are interested in.

Example: Lusaka sports shoes store

Types Of SEO Keywords According To Length

Keywords are categorized according to their length

Generally, there are three types of keywords described according to their length and these are:

  • Head keywords. These keywords are also referred to as head, broad or generic keywords
  • Mid-tail keywords
  • Long-tail keywords

Head Keywords

Head keywords which are also known as generic keywords. These are search terms that have a very high volume of search traffic. They are usually one or two words and they are very difficult to rank for.

Example: sports shoes

Mid-Tail Keywords

These terms are usually two to three words and are slightly more descriptive than generic head keywords.

Example: best sports shoes

Long-Tail Keywords

These are the longest search terms and they target a specific audience. They are low search traffic and are low-competition keywords and they are easier to rank for. 

Example: best sports shoes for bad knees

Types of On-Site SEO Keywords

These are keywords that are used to create content on a blog. For example, blog posts or landing pages. They include:

  • Primary keywords
  • Latent Semantic Indexing (LSI)

Primary Keywords

A primary keyword is the word or phrase you target on a webpage. Each page of SEO content should have one primary keyword. 

You should follow SEO keyword optimization best practices to send clear signals to search engines and readers that the page is about that keyword. This will attract traffic and help you rank for the keyword.

Example: children’s running shoes

Related Keywords or LSI Keywords

Latent Semantic Indexing (LSI) Keywords are conceptually related terms that search engines use to deeply understand content on a webpage. These terms are semantically related to; variations or synonyms of a primary keyword. 

They support a primary keyword in a piece of content. A web page should have a primary keyword and four related keywords that give additional context to the page, which helps search engines better rank the page. 

Example: If the primary keyword is children’s running shoes, then related keywords would be: children’s running shoes reviews, children’s running shoes sales, and best children’s running shoes.

Types of Google Ads SEO Keywords

These are keywords used in Google AdWords that are used to create targeted ad campaigns.

They include:

  • Broad match keywords
  • Phrase match keywords
  • Exact match keywords
  • Negative keywords

Broad Match Keywords

A broad match keyword is a search phrase targeted in Google Ads search campaigns. If you have a broad match keyword, Google shows your ad for any search that is a variation of that keyword. 

The ad will show if someone searches for a similar phrase be it singular or plural form, misspelling, synonym or another related variation of the broad match term.

Example: An ad for the broad match keyword shirts would show during searches for terms such as shirt, shirts for sale, shirt store or buy shirts.

Phrase Match Keywords

A phrase match keyword is a specific search phrase you target in a Google Ads search campaign. If you have a phrase keyword, Google shows your ad if a search query includes the exact phrase. 

The search query may have words that come before or after the phrase, but the exact phrase must be included in the search for it to show to searchers.

Example: An ad for the phrase match keyword womens shoes would show during searches for terms such as women’s shoe sale, womens shoe stores, and stores for women’s shoes.

Exact Match Keywords

An exact match keyword is a specific keyword you target in a Google Ads search campaign. If you have an exact match keyword, Google shows your ad when the search is closely related to the exact match keyword. 

Example: An ad for the exact match keyword children’s shoes would show for searches for terms like child shoes, shoes children or shoes for child.

Negative Keywords

Negative keywords are phrases that you exclude on purpose from search campaigns within Google Ads. These Google Ad phrases are set as negative keywords because they don’t closely relate to the target page content. They may be semantically related, but they don’t link to the ad concept.

Example: If a broad match keyword is shirt sale and the ad is only relevant to children’s shoes, negative keywords could be elder’s shoes, shoes for women.

Types Of Buyer SEO Keywords

Buyer keywords are the phrases a user employs when looking to purchase a product or service online. Each type of buyer keyword represents a different type of search intent.

There are basically three types of buyer keywords namely:

  • Informational keywords
  • Navigational keywords
  • Transactional keywords

Informational Keywords

Informational keywords are terms users search for when they want to find general information about a topic. They are aware they have a need or problem and so they want a solution and are searching for ways to do that.

Example: what’s the best sports shoe

Navigational Keywords

Navigational keywords are terms users search for when they want to visit a website for a specific brand. They are researching different companies to see which one offers the best solution to their problem.

Example: Adidas running shoes

Transactional Keywords

Transactional keywords are terms users search for when they are about to make a purchase. So they already know what they want to buy and they use very specific buying keywords to help them find the right place to make their purchase.

Example: best deals on Adidas running shoes.

What Are The Most Popular SEO Keywords?

Do you know what people around the World are searching for the most? Here are the 29 most searched keywords in the Worldwide. Search volume is how often the keyword is searched in the month.

The top 29 Google searches globally

What Are The Best SEO Keywords?

Because they are more specific, they have higher conversion rates than head and mid-tail keywords.

Here is to find the best keywords:

Step 1: Use a Keyword Research Tool to Find Niche Keywords

Use keyword research tools to identify a host of potential keyword opportunities that are less competitive and drive traffic and sales. If you have a new website, it’s difficult to know keywords that will perform wonders in the future. So you will need a pool of keyword ideas.

Step 2: Refine Your Niche Keyword List

A list of keywords is merely nothing. What matters is what you do with your keywords. Thus it’s important to refine your list. There are several ways of refining your keywords using Ubersuggest Free Keyword Tool. 

When you add a keyword or URL, the Keyword Tool generates a comprehensive list of search queries along with their Google Search Volume:

Your keyword list should be specific to you, your site and your business.They have the potential to influence behaviors or purchasing patterns that can be used to inform your Display or Facebook advertising.

Step 3: Determine How Competitive Your Niche Keyword Phrases Are

Find out how competitive each keyword term is. This involves evaluating the relative difficulty of ranking for each SEO keyword. 

How Do I Create SEO Keywords?

1. Discover Trending Keywords with Google Trends

If you’re interested in covering some timely topics, you can use Google Trends to find keywords that are trending—being searched for more than usual right now.

Enter your main topic into Google Trends’ search bar, and select “Topic.”

google trends

Scroll down on the results page until you see the “Related queries” box. This will show you any searches related to your main topic that are currently being searched for more often than usual.

2. Find Related Keywords with Google Search Suggestions

Open Google Search and type in the topics you want to write about. But before you do the search, look at Google’s auto-suggest searches:

If you want to see search volumes for keywords that appear in Google auto-suggest and on the SERPs, you will have to install Keywords Everywhere.  Keywords Everywhere only costs it’s $1 per 10,000 keywords.

Each of these auto-suggestions is a keyword that people are typing into Google. Add any of these keywords you’re interested in covering to your keyword list.

The “People also ask” box shows questions people tend to ask about your topic. If you expand any of the questions, additional questions will appear.

When you scroll down to the bottom of the search results and look for the “Searches related to” information. Again, these are keywords you might want to consider adding to your list.

3. Find Thousands of Keywords with a Free Keyword Research Tool

The easiest way of coming up with thousands of keywords for SEO is to use a keyword research tool. Two of the most popular free keyword research tools include Google Keyword Planner and Ubersuggest. When you enter a topic in the search box, the tool will produce a list of hundreds or thousands of keywords that are related to that term and their search volumes.

When the list is presented to you, download the list of keyword ideas as a CSV file, then repeat this process for each of the other topics. At the end of the exercise, you’ll have lists of broad and long-tail SEO keywords to consider.

4. See What Your Customers Are Searching for with Google Analytics

For those whose website has a search function, you can find out what people are searching for on your site using Google Analytics’ Site Search report.

Log in to Google Analytics, expand the “Behavior” tab, expand the “Site Search” tab, and then click “Search Terms.” Go to google analytics site search report location. 

This report shows you all of the keywords your site visitors have typed into your search bar, which can be particularly helpful for large ecommerce sites. Finding out what people are searching for but can’t find those things. Add them to your site.

This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. 

How many SEO Keywords Should You use per page?

Each page on your site, should target one keyword. So if that keyword has variations, create other pages that will cover the variations detail to give the best possible information to your users. Include variations of a keyword only if they make sense naturally. 

It also accords you the chance to show Google and site visitors that you know the topics related to your industry. That makes you an authority among your competitors, which further drives potential customers to your business.

Hence if you want to make the biggest and best impact on your customers, concentrate on one specific keyword per page. Once you do that, your site’s content will be hyper-targeted to long-tail keywords that can continue to generate traffic, potential to grow and new potential customers. 

How Do I Optimize SEO Keywords

Where To Use Keywords For SEO.

Here are the key places where it makes sense to use keywords for SEO. To make the process of adding keywords easier, I suggest you use one of Yoast for SEO. 

1. Page Titles

3. Subheadings

2. Meta Descriptions

3. Subheadings

4. Content

5. Images

6. URLs 

7. Link Anchor Text

Wrapping up

SEO keywords are critical for Google ranking in search engines. To yield positive results, you need to do keyword research carefully and this can be done easily with keyword research tools such as Google keyword planner, Ubersuggest, KWFinder and a host of other SEO tools for keyword research. Your words must have keywords in them or relevant phrases.

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