You need to have different types of freebies on your blog to counter a challenge most bloggers face.
….. Collecting emails from your readers for your email list.
Virtually, all bloggers face this challenge at one point in their blogging journey.
Truly speaking, growing an email list isn’t an easy activity. Most readers are not willing to sign up on their own.
Because just having a sign-up box that says, “Join my email list” won’t attract many subscribers.
You give them something they want in exchange for their email.
So you need a lead magnet. A lead magnet is also known as a freebie.
This is a “bait” you have to let readers know that if they sign up to your email list, they’ll receive something free in return.
Nevertheless, you have to find the types of freebies of value to offer your would-be subscribers.
This is crucial since every blogger who wants to turn their blog into a profitable business must build an email list.
Because an email list is everything. I think you heard this saying before: “The money is on the list”.
In other words, an email list is a money.
When you have a list of subscribers, you can get in touch with them and build a certain level of trust and credibility with them.
Remember, the subscribers in your email list are the potential buyers of your products or services.
But you can’t build such a relationship without having an email list.
Once your readers start trusting you, you can sell them anything to them.
There are different types of freebies. So what type of freebie should you give them?
In this post, I’ll show you the different types of freebies you can offer your readers.
- What Is a Freebie?
- Types Of Freebies
- How To Design Opt-in Types Of Freebies
- Ideas For Your Opt-in Types Of Freebies
- Why Does Your Website Need a Freebie?
- 8 High Converting Types Of Freebies
- All The Freebie Ideas You Need To Grow Your List
- What Makes a Good Freebie?
- How Should You Deliver a Freebie?
- Follow Up Activity On The Downloads
- 5 Advanced Types Of Freebies You Can Use
What Is a Freebie?
A freebie is anything of value that you offer your readers in exchange for their email addresses. The idea is to get them onto your email list so that you can start building a relationship with them.
Types Of Freebies
Write an ebook. Find a topic that is so complex that most bloggers in your niche don’t know about it.
Come up with a solution that will solve the problem your readers are facing. It should provide solutions to their pain points.
How can you know such topics?
These research forums will give you a fair idea of what challenges your audience is facing.
After you write, convert it into PDF.
If you are wondering where to find a cover for your ebook, don’t worry.
Because you can get your eBook cover designed for as low as $5 on Fiverr.
Create a checklist that’s simple. Provide instructions on how to complete something.
Compress actionable value in very little time.
Use checklists to help subscribers identify shortcomings in their blogging approach.
How can you do that?
…. Simply list down the steps they need to take and the essential elements they must possess to succeed.
Write your checklist and convert it into PDF. And you are ready to go!
- Cheat Sheets
Cheat sheets are eBooks. They are meant to provide subscribers with valuable knowledge.
They usually deliver game-changing knowledge but save hours of valuable time. So they attract lots of subscribers.
The main focus of a cheat sheet is providing value. It should give your subscribers the value they’re looking for.
Therefore, your cheat sheet should provide immediate value to the reader without taking too much of their time.
Your cheat sheet can take the form of a comparison chart of different products to give your readers the pros and cons of the products being compared.
You can create your cheat sheet using Microsoft Word Processor.
But if you want to make your cheat sheet from scratch and incorporate diagrams and flowcharts, then use online tools like Gliffy.
Alternatively, if you want to use premade cheat sheet templates, then check out Cheatography.
Blueprints are designed to help an audience realize a certain goal. It’s a guideline of how your subscribers can attain a goal.
So if you want to help your subscribers achieve a specific objective, then create a great blueprint for them.
In your Blueprint, cover the strategies they need to employ to achieve the goal. It may range from 5 to 30 pages.
What can you share with your audience your Blueprint?
… Your experience!
Share what you did and explain to them the strategies and tricks used which helped you to succeed.
- Video Course
Integrate video into your content marketing strategy. Because most visitors prefer visual content consumption to read books.
Video content is one of the types of freebies that are easier to consume.
Users need to sign up in order to watch these videos.
Alternatively, you can just go to Fiverr and hire someone to do this job for you.
- Content Upgrade
Content upgrades deal with the piece of content a reader is already interested in.
How can you create content upgrades?
…..Simply create either a checklist from your article or a bonus tip that is downloadable.
Thus creating a content upgrade is NOT difficult and doesn’t take much time either.
So if you’re a new blogger, create a content upgrade for all your blog new posts.
To incorporate content upgrades in your blog posts, use the free version of SumoMe.
Start using content upgrades to increase your number of subscribers.
Where do you need to place your content upgrades?
……..content upgrades are placed in the body of the content so it’s easier for readers to click.
- Free Membership
Free membership sites are used to offer top-notch content to an audience.
So Create a membership site and use it as a lead magnet just to build your email list.
Simply keep the basic membership free to build your email list.
You’d still be able to make money by offering other features.
Research shows that free memberships have a much higher value than a PDF eBook or checklist.
However, to yield positive results, you need to have several resources ranging from eBooks, worksheets to blog posts.
You can set up a basic membership site using any free WordPress membership plugin if you are living on a tight budget.
- Audio Recordings
With the advent of technology, People have more time to watch or listen to content rather than reading it.
To create an audio version of your blog posts and turn them into freebies.
This would make the content easier for your blog visitors to consume and help you build your email list.
Where can we embed the audio recording?
After recording your blog post with the aid of a smartphone recorder, embed the audio file in the WordPress post editor of your blog.
The key to creating a great workbook is to think about what solution you are providing your audience.
Then create a workbook that helps them step by step. It should be able to address a certain challenge your audience is facing.
They’re best used with questions. This requires asking questions of your audience to make them think.
For example, when you ask questions, you need to leave some space for them to write down their answers.
10. Discount code
Online shops often use this as a lead magnet because it works. A discount code is a great way to grow your list.
How To Design Opt-in Types Of Freebies
A good opt-in freebie provides your readers with a solution to the problems they are facing.
I’m going to show you a step-by-step process for creating an opt-in freebie that you can incorporate into your website and start building your email list.
Step #1: Draw a Plan
- Decide on the type. Will it be a cheat sheet, workbook, or ebook?
- Assign a name to your freebie. Give your freebie a tempting name.
- State the benefits of your freebie. Describe what your subscribers will get from the freebie.
- Think of information to incorporate in the freebie. Ensure that the information you include is appealing to your readers.
Step #2: Learn Basic Design Skills
Now it’s to design your freebie so you can share it with the world. Make sure your opt-in looks stunning and appealing to your readers’ hearts.
Step #3: Design Your Opt-In Freebie
Your opt-in freebie should look valuable. You can use Canva, which is free design software.
Pay attention to the following aspects:
- Cover Page
Your cover page should have the name of your opt-in. The name should be large for readers to see.
Add an image to the background. Incorporate your logo somewhere on the cover. Finally, add your blog URL.
Your cover page should be stunning. Because you will use it to promote your opt-in freebie on social media and Pinterest.
Make sure your content pays particular attention to the following:
- Text must be large enough for readers to see.
- Paragraphs must be short, not longer than 5 sentences.
- Use appropriate color for your text.
- Use subheadings to break up your information.
- Add a Call to Action
If you want your readers to do something, add a call to action in your content. For example, you may ask them to subscribe to your email list.
Step #4: Save Your File For Delivery
The best file type to save your opt-in freebie is pdf. Then upload your file to the media library in WordPress and connect it to your email service provider.
Alternatively, you can upload it to your google drive and connect it to your email service provider. This is the best option because it doesn’t take up space on your blog.
Ideas For Your Opt-in Types Of Freebies
1. Draw An Idea From Your Popular Blog Posts
You can build from this blog post and create a freebie about the same topic because this is what people want.
2. Generate Freebies From Your Blog Posts
Design your freebies from your blog content. This is called a content upgrade.
3. Design Your Freebies Based On What Is Trending
To know what is trending, search on the following platforms:
4. Learn From Other Bloggers
Draw inspiration from freebies that you see online made by other bloggers. This can help you identify what is popular.
5. Find Out From Your Subscribers
Ask your readers what their challenges are in your niche. This will help you to know their problems.
There are many ways of collecting information about what your audience wants. You can use the following ways:
- Blog comments
- Reviews on your site
- Questions and answers on Quora
Why Does Your Website Need a Freebie?
- Readers are not willing to give out their email addresses.
- Freebies give something of value to the readers. Generic requests don’t work anymore.
- Free newsletters are just too many and are everywhere.
8 High Converting Types Of Freebies
Here’s the list of freebies that will help you collect subscribers faster:
Compile your most popular blog posts into ebook format. Write a fresh introduction and conclusion.
Teach your readers how to accomplish something. Provide them with valuable information that they can apply to their own goals.
Your mini-course has many elements like weekly emails with homework and articles, videos, audio recordings, and quizzes.
Consider creating a checklist. It’s easy to create and distribute as a free download to email opt-ins.
Guides are still relevant and useful. It should have a unique headline and incorporates a great call to action (CTA).
Infographics can boost your web traffic. You can Infographics on Venngage.
Videos are engaging. They stimulate more of our senses, which is why many people prefer to watch videos to reading an ebook.
Prepare PDF files. Allow people to download your content in PDF format so that they can save it for reading later.
All The Freebie Ideas You Need To Grow Your List
You already know that an email list is a key to supporting your business – after all, you can’t count on the good graces of the Facebook algorithm forever. But figuring out what you can actually offer your visitor that gets them to hand over that precious email address is daunting, to say the least.
Comparing your unique visitors with the number of email signups is more painful than the last set on abs day.
If a free ebook or checklist just isn’t your style, then dig in. We’ve got more flavors of freebies you can use to grow your email list than your favorite ice cream shop.
What Makes a Good Freebie?
Here are some things you should consider when creating your opt-in:
- It should solve a problem.
- Easy to consume
- Given out as quickly as possible
- Usually has high value
- Must expertise of it’s creator
- Should be tempting
- Leave them wanting more
- A catchy title and description
How Should You Deliver a Freebie?
……..It should be delivered with an email.
The subscriber would take the following steps:
- First they sign up for your freebi.
- Send them to a thank-you page with instructions explaining how to get their download.
- Let them confirm their email address.
- After they’ve confirmed their email address, send them another email with the link to their freebie.
- After clicking the link, they will have access to their downloadable file.
Follow Up Activity On The Downloads
The first few days after someone learns about you and your amazing content is the prime time to keep them engaged.
So send them a series of emails. After you finish, add them to your newsletter list.
5 Advanced Types Of Freebies You Can Use
- Free Apps
- Mobile App
- Free Trial
These are just examples. There are many other ways to grow your email list. Nevertheless, if you want to build an email list faster, these are the best and almost guaranteed to grow your email list every day.