Do you want to start a blog today and make money at it someday or have it become your new career? Then you need to be more prudent about your blogging than someone just doing it as a hobby. Doing that involves avoiding the most common mistakes that bloggers make in the early days of their blogging.
In this tutorial, I’ll list down some of the mistakes new bloggers make. Then I’ll explain how to fix these mistakes in order for you to succeed as a blogger.
The 40 Mistakes New Bloggers Make
Most new bloggers make the following mistakes which make them fail or quit:
- Not Using A Lead Magnet.
There are more blogs today than ever before. So competition in the blogging industry is very stiff today. To get to your newsletter, you need to entice them. Give them something in exchange for their names and email addresses. Use lead magnets. A lead magnet is anything you give your readers in order them to subscribe to your newsletter. Lead magnets can take different forms. They range from a free ebook to a PDF guide or challenge. You build an email list and the easiest way to do that is through lead magnets.
- Not Writing Quality Content
Quality content is King. What matters is the quality of the content not quantity. Take your time to create quality content. Don’t look at the number of blog posts you write in a week but look at the quality of the content you are producing. Even if it takes you two weeks to write the content, stick to your timetable. Quality content is what is what makes bloggers succeed in their blogging. Direct your energy on producing quality content that solves the problems your audience is facing. This will make your audience trust you.
- Not Blogging Consistently
Consistency is an important virtue in blogging. When you start producing content, ensure that you stick to your timetable. Don’t lapse into inactivity. Search engines should not think that your WordPress blog is not active. Write blog content on your blog consistently and with the passage of time, you will have a reasonable number of quality blog posts.
- Not Submitting Your Site Map
Site maps are very important. They give Google an update of what content is on your blog. So when you write content on your blog, ensure that you submit your sitemap to Google. This helps Google crawl and index the content. Just register your domain name with Google search console. If you have difficulties in verifying the ownership of your domain name, contact your domain name registrar for assistance.
- Not Doing Keyword Research
Keyword research involves finding out what people are searching for on the internet. This is done with the aid of SEO tools. Keyword research is extremely important. It shows you the topics people are interested in reading. Whether or not the keyword is competitive. Do keyword research before you write any content on your blog. If you are a beginner concentrate on low competition keywords.
- Not Doing Content Marketing
When you just start blogging, your blog will not have readers. So you need to work out a plan on how you are going to market your content to people. There are several ways of marketing content. Share it on social media platforms such as Facebook, Instagram, Twitter and LinkedIn. So the traffic that comes to these social media platforms will find your blog and read your content. Thus you will have readers on your blog as you wait for organic traffic from Google.
- Not Building Backlinks
A backlink is a link that connects a page on one website to a page on another website. Backlinks are crucial for page ranking in search engines. They serve as votes telling Google that the information is relevant and worth ranking in search engines. So the more backlinks you build the more you increase your chances of ranking. Not building back links is one of the big mistakes new bloggers make.
- Not Doing Internal Linking Of Content
Failure to do internal linking will harm your ranking prospects. But it is one of the mistakes new bloggers can easily fix alone. How? Simply link content that is related on your website. This is extremely important as it shows Google the relevance of your content.
- Not Optimizing Content For SEO
Your content should always be optimized for SEO. Ensure that the keyword spreads across all your paragraphs. Optimizing your content for SEO helps Google understand what your content is as all about. But the keyword should be used in moderation. Over using a keyword or keyword stuffing attracts a penalty from Google. So don’t over use the keyword.
- Not Crafting Captivating Headlines (H1)
Writing poor titles is one of those big mistakes new bloggers make. The first thing readers see when they come across your blog post is the title. So write blog post titles that are captivating. Great titles will compel them to read your blog posts. Hence make sure that your title is well crafted to attract the attention of the readers.
- Not Writing Subheadings (H2 & H3)
Subheadings which are the H2 & H3 tags. These are important in blog writing. They help to break down bulk information. They tell people what the information under it is all about. So make sure that the information is relevant to the subheading. They are also good for SEO. Subheadings help Google understand your content better.
- Writing Long Paragraphs
People don’t have the patience to read long pieces of content for a particular point. So it’s a good idea to write short paragraphs. It is easier to locate specific information in short paragraphs than in long paragraphs. Thus make sure to write at least five sentences per paragraph.
- Not Writing An Appealing Google Featured Snippet
A Google featured snippet is the text people see in Google search results. This text is extremely important. It can either attract readers to your blog or scare them away. So make sure that you take your time to write a convincing Google featured snippet to show Google that your content has the right information.
- Not Providing Solutions In The Content
The essence of writing blog posts is to help your audience find solutions to the problems they are experiencing. So first identify the challenges your audience is facing, then create great content that will offer lasting solutions to their problems.
- Not Choosing The Right WordPress Hosting
The hosting you choose has a profound impact on the performance of your blog post. So choosing carefully your WordPress hosting will help you to succeed in the blogging industry. Don’t just focus on the price of the hosting. But strike a balance between affordability and features or performance. Bluehost is the giant web hosting company that will make you succeed in the industry. It has all the features you need to succeed.
- Not Writing The Keyword In The First Paragraph
When doing SEO for your blog posts, it’s important to understand that there are several areas of your blog posts that need to be optimized. One of those areas is the first paragraph. You must optimize the first paragraph for your Keyword. It’s a good idea to write the keyword at the beginning of the sentence so that it is by search engines when they crawl your blog.
- Not Writing The Keyword In The Seo Title
SEO title is different from the main heading or H1. This SEO title is found in Yoast SEO plugin. So you need to ensure that you write your SEO title in the Yoast SEO Plugin. This title is written for search engines. So it should be SEO friendly. You also need to make sure that your SEO title is different from the main title which is the H1. Don’t make the SEO title the same as the main heading.
- Not Writing Original Content
Copying and pasting other bloggers content will not help you anyway. You will just waste your time. Your content won’t rank. Google wants to see Ideas that are different from other bloggers. Therefore, bring on board new ideas. Incorporating new ideas in your blog posts will help your content rank in search engines.
- Not Updating Content
It’s a pit that most bloggers don’t update content on their blogs. Blog posts need to be updated regularly. For example, if your content is not ranking, optimize it to improve its ranking in search engines. Whether your content is ranking or not, it has to be updated to incorporate something in the content so as to enhance it.
- Writing Short Blog Posts
If you do research to find out what content ranks in search engines, you will realize that it’s long content. So make sure to write long blog posts. Long enough to solve a problem. There are a number of factors that determine the length of a blog post. The purpose of the blog post and the information available. But the average length of a great blog post is 900 to 1300 words long.
- Not Crediting Sources Of Information
In the blogging world, bloggers are expected to show the source of their content. These can be images, infographics, quotes and other things incorporated in your blog which is not your own. How can you show that you are giving credit to the owner? You can either write the full name or the website of the piece of work you are using in your content.
- Not Focusing On Long Tail Keywords
When you start writing content on a blog, people may not be able to find your content if you depend on organic traffic as a source of readers for your blog posts. It’s difficult for a blog to appear in search engine results. So to improve chances of ranking, target long tail phrases called long tail keywords which have low competition. Use competitive keywords as the domain authority of your blog increases.
- Telling Family And Friends About Your Blog
It’s a good idea to share your joy with friends and family. But telling your family members and friends about your blog will have a negative impact on its performance. How? Yes! You are curious to know. Your family members and friends may not be interested in the topic. So they will not last on the page. This is likely to increase your bounce rate. A high bounce rate is not good for your brand new WordPress blog. Because Google may take it that your audience is not finding your content relevant.
- Not Concentrating On Transactional Keywords
There are about four different types of search intent. The two search intents of visitors who are willing to send money are commercial and transactional search intents. So when you create content on your blog, ensure that some of the blog posts target readers with the two search intents. But you need to write content for the other search intents just drive traffic to your transactional and commercial search intent content to maximize your income.
- Not Using Yoast Seo Plugin Properly
Yoast SEO plug-in is the best plugin for optimizing content on a blog. You can use it to optimize your meta description, keyword phrases and other important aspects. But it must be configured correctly to yield maximum results.
- Not Using Google Analytics
Google analytics is a free tool that tracks the performance of a website. It provides you with information such as how many people visit your blog, where the visitors come from, what content is driving traffic to your blog. It also shows you the devices they use to access your blog. These can be mobile phones, tablets or computers. So use it to track the performance of your blog.It will help you to know where your blog needs to be improved.
- Not Choosing A Wrong Theme For Blog Niche
The appearance of a blog is determined by a theme. Some blogs don’t look presentable because of a poor choice of a theme. There are thousands of themes in the WordPress repository for different blogs. So choose a theme which is suitable for your blog niche. A good theme will make your blog look attractive.
- Not Having Patience
Blogging is not a career you can take up to make money overnight. It’s not a lottery. It takes time to make money. So you need to possess important virtues such as patience. Most bloggers quit in the first three months of blogging because they lack patience. They want big things to happen within a short period of time which is not feasible. So cultivate patience.
- Not Choosing A Profitable Blog Niche
Choosing a blog niche that you will monetize is extremely important. Because it will give you the desire and a reason to continue blogging. So a profitable blog niche is a back bone of a successful blog.
- Not Investing In Your Blog
Treat your blog like a business. There are a number of things you need to do for your blog to flourish. One of the things you need to do is to invest your time and money. For example, you need good hosting. Then you will get a return on your investment.
- Not Having A Blogging Action Plan
Not having an action plan is a big problem. Because you keep on posting activities. I think you have heard that procrastination is a thief of time. So you postpone your activities, you will end up doing nothing at the end of the month. Hence draw an action plan.
- Not Doing Research
Blog posts are written to solve problems readers face. I don’t think you know all the topics. Do you? Your audience needs solutions to their problems. Sometimes your readers may ask you to explain a topic that you know little or nothing about. So in such an instance, you need to do a thorough research to write an in depth topic to help your audience.
- Not Concentrating On Content Creation From The Word Go
When you start a new blog, don’t concentrate more on blog design than creating content. Create more content. So designing a blog can be done gradually. Because the more content you create the more chances of ranking it will have with the passage of time.
- Not Choosing The Right Permalink Structure
You must have a good permalink for your blog. The best permalink structure is: www.yourdomainname.com/your-blog-post-name. So, for example, the URL for this post is: www.visionaryblogger.com/new-blogger-mistakes. Sadly, most new bloggers opt for one of the other permalink structures, such as including the date: www.visionaryblogger.com/2021/08/19/new-blogger-mistakes.
Or the category: www.visionaryblogger.com/blogging/new-blogger-mistakes.If you have just started your blog, you can easily change your permalink structure by going to settings > permalinks in your WordPress dashboard and selecting the post name option.
- Having Too Many Plugins
Too many plugins will slow your site down which drives readers away and affects how well your site does in search engine results. So make sure you limit the number of plugins you have to the bare minimum – only the ones you really need and ensure the ones you do have are good plugins from reputable sources, and which are regularly updated.
- Not Setting Up Useful Menus
The menu bar is an extremely important element of your blog. They help your readers understand what your blog is about and find the blog posts that they like most – resulting in more pageviews per visit. And they also help search engines understand your blog better which drives more search engine traffic.
- Not Specifying Your Niche
One of the biggest mistakes new bloggers make is trying to please everyone. If you try to make everyone happy, you will please no one. Pick a specific niche that has an audience. You will soon become an expert and successful.
Try at all costs to avoid such mistakes as new bloggers. Keep at it, even when it seems like a struggle. Work on your craft, create quality content, and be consistent. If you take those steps, it will pay off in the long run.