Do you want to learn how to write a blog post and make money? It is important for you to learn how to write a blog post. Because it takes the skill in question to make money from a blog.
P.S. If you don’t have a blog, I suggest you create a blog first. Read my ultimate guide on how to start a blog.
You don’t want to promote content that won’t make money. Do you? And later indulge in ‘if onlys’ when you realize that the content you are promoting is not awesome. So how do you make sure that your content marketing efforts are not going down the drain?
In this article, I will share with you some crucial tips on how to write a blog post and make money. Just follow the actionable tips and you will be able to write blog posts that convert.
Sketch your content before you start writing. Outline how the content will flow in your blog post. Of course, observing search engine optimization (SEO) best practices in your plan. In this case, on page SEO.
To understand the topic better, let’s start by looking at the definition of a blog, history and then narrow down to a blog post. The evolution of blogging will show us what a blog was in the past and what it is today.
- What is a blog?
- History of a blog.
- What really is a blog post?
- Stages of writing a blog post.
- Write your blog post introduction.
- Write an awesome blog post.
- How to write your blog post quickly.
- Write your blog post for affiliate marketing.
- Write your blog post for SEO.
- Write your blog post conclusion.
- Summary: How to write a blog post and make money
What is a blog?
The word ‘blog’ can be used either as a noun or verb. Let’s get the definitions from experts. According to the MacMillan Dictionary a blog is defined as:
Web blog: a website containing short articles called posts that are changed regularly.
To write short articles for a website.
Source: MacMillan Dictionary
A careful analysis of the above definitions, clearly shows that they are defining a blog in the 21st century context. They are telling us what a blog is today.
So what was a blog in the past?
To answer the question, let’s look at history of a blog.
History of a blog.
The term “weblog” was coined by Jorn Barger on December 17, 1997. The short form, “blog”, was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May 1999.Shortly thereafter, Evan Williams at Pyra Labs used “blog” as both a noun and verb (“to blog”, meaning “to edit one’s weblog or to post to one’s weblog”) and devised the term “blogger” in connection with Pyra Labs’ Blogger product, leading to the popularization of the terms.
In the past, people were using blogs as online diaries. While others used them as platforms for writing journals about themselves.
With the passage of time, more and more platforms were created. Thus this resulted in more people becoming bloggers. For example, Blogger.com was launched in 1999.
Later on, Google bought it in February 2003. It is one of the best free popular blogging platforms available today. Then WordPress was released two months later. However, there was just a handful of bloggers by then.
A blog today.
Today, there are more than 570 million blogs on the internet globally. The number of bloggers in the USA alone is projected to reach 31.7 million by the 2020.
Why has the number of blogs skyrocketed?
Because blogs are commercialized today. Some people are earning money from their blogs because they’re able to write blog posts that make money.
What really is a blog post?
Simply put, a blog post is an article that is written on a blog or website. It has the following crucial elements:
Blog posts are usually displayed in reverse chronological order. The latest blog post appears first.
So how do those who write blog posts and make money craft their content? Follow the steps below:
Stages of writing a blog post.
First, find profitable content.
Establish what your audience is willing to buy. Do an analysis of the internet searches. This concept is referred to as search intent. Search intent is simply the purpose for the search. In other words, find out why the users are searching for the information or product online. There are so many search intents. But the 4 common ones are:
So most of your blog posts should center around two search intents namely Commercial intent and Transactional intent. Why? Because this is where money lies. Hence before you write your blog post, identity the search intent where its title falls.
Optimize your content for the intent searches.
After finding why people are searching for the information or product, use the keyword found in the searches to prepare an awsome blog post. Take the following steps:
Write your blog post introduction.
Mention your readers from the word go.
You readers must feel that you are writing the article to benefit them and not yourself. Hence, use words such as ‘you,’ ‘your’ or directly ask your readers a question.
Identify your readers’ problem.
Try to identity your reader’s problems and each time you write a blog post, target to solve their problem. By identifying your reader’s problem, it will give them an assurance that you are going to offer a solution to their problems. This will compel them to keep on reading the article.
Give your readers an assurance.
Now it’s time to assure your readers their problem will be sorted out in a matter of minutes. Use phrases such as:
- It can be done!
- I will show you how to do it.
- It’s easier and faster than you think.
Encourage your readers to continue reading by using phrases such as “Follow these actionable tips…” or “Read on to learn how to…”
A blog post structure
A standard blog post should have the following four key elements:
Write an awesome blog post.
Note: If you don’t have a blog yet. Here’s a killer article that will help learn how to start a blog in a matter of minutes.
Understand your audience.
Before you start writing, it’s crucial that you know who your audience is and what they are searching for on the internet. Can you guess what people are looking for? Don’t make that mistake. If you guess, you will make a grave mistake.
Do not try to guess. Do a thorough keyword research. What do you use to find the keywords?
There are so many tools that can be used to establish the information that people are searching for on the internet.
The tools that i recommend to use are:
- KeywordTool.io: It is a free tool that you can use to see the most popular keywords searched by people on the internet.
- SEMRush: It is a paid tool. It helps you to spy on your competitors and steal their best ideas.
Your headings must be appealing.
Your blog post title is extremely crucial for the success of your article. The title must be appealing to your readers’ hearts. If you have challenges in this regard, do not worry you can find efficient tools to check whether the title is awesome or not.
The best tools i recommend for checking the effectiveness of headings are :
- EMV headline analyzer to find the marketing value of your headline.
- WP’s headline analyzer tool. It gives tips on how to improve your headline.
- OptinMonster’s new headline analyzer tool. This free analyzer tool. It makes sure that you are writing SEO-friendly headings that drive more traffic.
Do not write your blog post without subheadings. It should, however, have only one (main) HEADING. Write your blog post in a way that it will have several subheadings. Headings make it easier for readers to navigate your blog posts faster.
Write short paragraphs.
Make sure that you write shorter paragraphs to help your readers locate the content that they are looking for faster. Break up each paragraph after a few lines. Long paragraphs are not needed.
Make use of bullet points.
Important information should be highlighted using bullet points. Bullet lists are great because they are very easy to navigate.
Employ images in your blog post.
Images capture attention of readers. They also make it easier for your readers to understand the information because they provide a summary of the content.
Are you wondering where to find free images to use in your blog posts?
There are many free resources where you can find high quality royalty free images. Some of these resources are:
- Unsplash. It is a free site where you can find free stock photos for blog post featured images.
- Shutterstock. This is a premium stock photo site.
Include a call-to-action in your blog post.
Well, a call to action can take several forms. However, the call to action must be clear. Make sure you clearly state what you would like your readers to do. For example, ask your readers to share your blog post or purchase your product.
How to write your blog post quickly.
Draft an outline first.
Before you write, break your blog post into several different sections using pen and paper. This is important as it will guide you to know the information you need in your blog post. It helps you to sieve irrelevant information and spend time on relevant data.
Draft the following parts:
Indicate what your introduction will be like.
Indicate the sections your main body is going to have.
After writing an outline of your blog introduction, sketch your conclusion.
Write first and edit later.
Just concentrate on writing your content. This will help you to write bulk content. After all editing is the last stage in the writing process. So why should you rush to edit if your content is not enough. Hence write bulk content first and then edit it later.
Do not focus on perfection first.
When you start writing, do no focus your attention and energies on producing a piece of writing that is perfect. You just need to keep on writing. Time to perfect the work will present itself later.
Write your blog post for affiliate marketing.
What is an affiliate marketing blog post?
An affiliate blog post is an article on a blog that focuses on the promotion of an affiliate product. The main goal of writing the article is to produce sales although it should be educative and appealing as the case may be.
There are several effective ways of writing an affiliate blog post. Here are some of the two common ways:
Write Product Reviews.
Product reviews are the fastest ways of writing affiliate posts. They offer readers in depth information about a product. This helps consumers to make an informed decision before buying a product. It is a simplest way affiliate markers use to write affiliate blog posts.
If you want to start reviewing products as your affiliate marketing strategy, then make sure that your reviews are thorough. You can review one product or review products against each other.
Ensure that you state the pros and cons as well as the key features of the products. If possible add an FAQ and address common questions consumers may have about a certain product. Write honest reviews.
Write Product Tutorials.
Simply show people step by step how to use a particular product. Writing tutorials Is a great way of showing how great your affiliate product is and how your audience will benefit when they buy the product.
Product tutorials are awsome ways of promoting affiliate products. However, you need to be thorough in your tutorials. To yield positive results, provide screen shots or videos of the products.
Write your blog post for SEO.
Write SEO friendly blog posts so that all the pages you publish satisfy both readers and search engines. To realize this, do the following:
Do keyword research.
SEO-friendly blog posts preparations begin before you start writing. First, select the best keywords for your blog. Take the following steps:
- Identify a primary keyword.
The keyword should have the following characteristics: low competition and it must be popular.
Bonus Tip: Use Alexa’s Keyword Difficulty Tool to find the keyword. Then at the end of everything, to check your on-page SEO, enter your page URL and your primary keyword into the Alexa tool. SEMRush: Although it’s a paid tool, it works extremely well and allows you to spy on your competitors and steal their best ideas.
- Identify some secondary keywords.
After identifying a primary keyword, choose at least four secondary keywords to use also in your post.
To find related keywords, do the following:
- Enter your primary keyword in a Google search.
- Look at the related search list.
- Choose two to three search phrases that relate to your primary keyword.
- Since you have a primary keyword and secondary keywords, start writing your post for SEO.
How to write your content.
Having identified primary and secondary keywords, now write your content for both SEO and readers. This means when you write the content, keep in mind both readers and the SEO best practices and strategies in your blog post writing.
Hence ensure that you:
- Write at least 2000 words.
- Use the primary keyword in the first paragraph.
- Use the primary keyword in a subheading.
- Use the keyword on the last page.
- Write content that is original.
- Write grammatically correct content.
- Add inbound links. Link your content to other pages on the blog.
- Add outbound links. Link your content to other pages on other blogs.
- Use the primary keyword in the page title.
- Use the primary keyword in the permalink. The last part of the URL should the keyword.
- Use the primary keyword in the Meta description. Your title description should have a keyword.
- Use the primary keyword in image alt tags.
Write your blog post conclusion.
Learning how to write an awesome summary is one of the most beneficial skills that will help your readers to understand what your blog post is all about. To write a great summary or conclusion, take the following steps:
- Read the content in its entirety.
- Establish the main idea.
- Organize your notes or points.
- Draft a short paragraph.
- Review the draft paragraph.
Summary: How to write a blog post and make money
Writing a blog post that makes money requires careful planning. You need to put in place a number of things. Some of these things include writing catchy headlines for your blog posts, subheadings, short paragraphs, bullets to show important points and images. Your content should be SEO-friendly. To achieve this, identify a primary key and several keywords to use in your blog post. Making money using a blog post is easy. Simply write a review about a product, service or tutorials.