Do you want to know how to register your business on Google my business? This is extremely important.
Registering your business with Google allows it to be located more easily in Google searches and if you have a physical location, it also shows up on Google Maps.
Google My Business (GMB) is Google’s business directory. GMB has a lot of room in search results. So if you run a local business, GMB provides an easy way to increase your website visibility and get more customer leads faster than you can imagine.
If you don’t have the skills to list your business on Google my business, don’t worry. I’ll demonstrate the whole process and make sure your listing is optimized according to the Google set guidelines.
Let’s get started!
What Is Google My Business?
Google My Business is a tool that enables you to manage and optimize your Business Profile on Google.
Business Profiles on Google Search look like this:
Google My Business is a free service for local companies that want to boost their online exposure and marketing efforts. This tool makes it easier for users to manage their business information across Google Search and Maps.
With this service, business owners can easily respond to customer feedback and share salient information. So to explain what Google My Business is and how it works, let’s first make sure we’re clear on what a Business Profile is.
Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.
Business Profiles on Google Maps look like this:
Creating a Business Profile is as simple as adding a place to Google Maps. This can be done by anyone. All that Google requires is the business name, location, and category.
Once Google confirms it is not a duplicate, they will create the Business Profile for that location. The Business Profile is then open to consumers to leave reviews, add photos, ask questions, and even answer questions.
This means that a Business Profile can exist on its own, apart from a Google My Business account. And whether you created your own Business Profile or not, you don’t have the ability to manage the information it displays or the reviews it collects.
That is where Google My Business comes in. By creating a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google, all still for free, which we’ll get into next.
How To Register Your Business On Google My Business
Google my business is a free tool. It can be used to manage how your business information is displayed across Google and Maps.
The registration process is very simple. Just take the following steps :
Step 1: You have to create a Business Profile on Google to add your business information to Google Maps and Search.
If you do not yet have a business profile, then you have to fill out this form and register.
But if you see a page that reads “This listing has already been claimed,” click Request access and follow the instructions to claim your business.
Step 2: Select “Add your Business”, and provide the necessary information.
Step 3: Select a category that describes your business.
Step 4: Add a physical address. But if your business is virtual and you do not have a or office for customers, you can choose “no.”
Step 5: Add where you serve from. For example Lusaka, Zambia. However, this is optional. So if you serve customers from all over the world, you can skip this part.
Step 6: Add the general region where your business operates from.
Step 7: Add a phone number, email address, or any other contact details. But if you don’t want the world to know, then skip this step.
Step 8: You are just a few steps away from finishing. Click Finish to complete the registration process.
Step 9: Verify your business. Simply choose the option that is ideal for you.
Step 10: If you select to verify, you’ll get a confirmation. When you receive the postcard, it will show you how to complete the verification process.
Step 11: Describe your business.
Step 12: Add photos.
Step 13: Wait for other pieces of confirmation.
Step 14: Beautify your Business Profile.
Why Is It Important To Register Your Business On Google My Business?
Registering your business with Google allows it to be found more easily in Google searches and if you have a physical location or office, it shows up on Google Maps.
Here is why you should register your business on Google my business:
- Google Insights
Google insights will enable you to analyze how many times your business and contents were viewed.
- Searchable Online
Google makes it easier for customers to find information about your business online, including hours, contact information, and other details.
- Appears On GPS
Usually, people using Google maps will see your business including directions.
- Builds Credibility
Your customers can also post reviews which go a long way to building credibility.
- Allows You To Exercise Control
By claiming your business listing, you are in complete control of your brand and information. You can update your details anytime you deem fit.
- Registration Process Is Simple And Fast
The process of registering with Google My Business is easy and fast. The benefits are huge. This process takes between 5 to 10 minutes.
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Google My Business is a free service offered by Google to businesses. It enables businesses to register their company location, along with other details with Google.
By creating a well-organized and stunning GMB site, you positively impact the visibility of the entire web.
So register your business on Google my business in the following easy steps:
- Go to Google My Business. Click “Get on Google”
- Enter Your Business Name and Address in the Search Box.
- Select or Add Your Business. Click on your business listing if it appears among the suggested matches.
- Verify Your Business.
- Confirm your Business.
Enjoy the benefits of using Google for my business.