Strategies For Increasing Website Page Load Time To Improve Your Rankings

How To Increase Website Speed score

Are looking for ways to increase the page speed load of your website? This is crucial.

Why?

Because if your website takes a few extra seconds to load, then it will have a negative impact on your ability to engage visitors and generate sales.

So the implication is that having a fast-loading site is essential for ranking in Google and making high profits.

Remember that Google takes speed into account when it comes to ranking sites. So your load times can influence the chances of ranking. 

What Is A Good Page Speed Load?

According to Google, the best practice is three seconds. 

However, research shows that the average time it takes to fully load a mobile landing page is 22 seconds.

As you improve your site, use Google’s recommendations and benchmarks to set your goals and measure your performance.

How To Increase Page Speed Load

1. Use A Content Delivery Network (CDN) 

If your business or brand is global in reach, then use a content delivery network. 

These are basically networks of computers located all around the world that contain a copy of your website or at least its most important static files.

Benefits of using CDN to increase page speed of your website:

  • Users receive the data from the location nearer to them. 

This reduces the distance and increases page loading time.

  • Server load can be distributed among a number of servers instead of just one. 

This also increases website load speed.

2. Upgrade Your Web Hosting 

The quality of your web hosting package can have a significant impact on your website’s page load time.

When looking at hosting, you have three different options:

  • Shared hosting
  • VPS hosting
  • Dedicated server

With shared hosting, you share certain resources like CPU, disk space, and RAM with other sites hosted on the same server.

So it’s the cheapest option for low-traffic sites. Shared hosting can’t stand traffic spikes. 

Thus it is possible for your site to be impacted by traffic spikes from other sites using the same server as you.

With VPS hosting, however, you still share a server with other sites but you have your own dedicated portions of the server’s resources. 

So this is a great option. Since it protects your site from everyone else on your server without the cost required for dedicated hosting.

3. Optimize Images And Video

Images and videos take up a large portion of space on your server. So ensure that you reduce the file size of all media assets on your blog.

Reduce The Size Of Media Assets

  • Resize your images appropriately.

 Make sure the photos are sized according to the parameters of the design.

  • Stick to JPG where possible. 

JPG is a compressed image format that maintains the integrity of the image, without wasting unnecessary space. 

Therefore, you should only use PNG when transparency is necessary. Avoid using TIFF and BMP altogether.

  • Compress all photos.

Make sure that all photos are compressed, as the compression can significantly reduce the file size but don’t compromise picture quality. 

You can use Photoshop. There are also many image compression tools available online that you can also use.

  • Embed your videos.

It’s also a good idea to embed video using a 3rd party video hosting platform to reduce the impact on your hosting server’s bandwidth.

Limit The Number Of Total Assets On Each Page

More images and videos on your blog, makes it take longer to load. 

Website features such as carousels, background videos, large images, and background textures add beauty to the site but they also slow website load speed.

3. Use A Caching Speed Plugin

Page caching is another way to help you increase the page speed load of your website.

Cached pages are served up as static HTML versions of a particular page in order to avoid time-consuming queries to your website’s database. 

A cached web page loads much quicker which decreases server load by 80%. To install page caching plugins, I recommend the W3 Total Cache plugin.

Alternatively, you can install a plugin called WP Rocket. These caching plugins take care of the following:

  • LazyLoading images and video
  • Minifying resources (HTML, CSS, JS)
  • Removing query strings from static resources
  • Combining files (Google fonts, CSS, JS)
  • Optimizing the database
  • Loading CSS files asynchronously
  • Loading JS files deferred

4. Delete Plugins You Don’t Use

If there are any plugins that you’re no longer using or aren’t essential, delete them.

Because with WordPress sites, plugins are usually the major cause of slow website speed. 

Best Tools To Run A Website Page Speed Load

There are a lot of free and paid website speed score tests and performance monitoring tools that you can use. 

Each one of them has some really great features that set it apart from others. You can use multiple tools and run multiple tests to be thorough.

But your goal should be to improve load speed for your users, so they can enjoy a faster and consistent user experience on your website.

Let’s look at the best tools to run a website speed test. This will help you to know whether you need to increase your website speed score or not.

1. Pingdom

Pingdom

Pingdom is a website performance monitoring tool. It is easy to use and allows you to select different geographical locations to run a test.

You get performance improvement suggestions at the top and individual resources as they are loaded.

2. Google Pagespeed Insights

Google Pagespeed insights

Google Pagespeed Insights is a website performance monitoring tool created and owned by Google. It provides you with website performance reports for:

  • mobile, and 
  • desktop views. 

It allows you to switch between the views and shows some issues that are common in both. In addition, you also get detailed recommendations for each issue. 

3. GTmetrix

GTmetrix

GTmetrix shows detailed reports with a brief summary of the results. You can switch between the two tools and view recommendations. 

Clicking on each recommendation shows you more details.

4. Uptrends

Uptrends

Uptrends allows you to select a geographic region, browser, and switch between mobile and desktop tests.

It gives you the Google score in the summary. For more information, simply scroll down.

5. Byte Check

Byte Check

Byte Check is a website response time checker. It was designed to check how faster your WordPress hosting server is.

Running the tests alone can not help you a great deal. So You’ll need to learn how to run these tests properly and use the data to optimize your website.

How To Properly Run A Website Speed Test

  • Change Speed Test Locations

Almost every speed test tool allows you to choose from different testing locations around the globe, and this matters a lot. 

It’s important to speed test your site both from a location that is close to your data center and one that is far away. 

This will also help you see how much of an impact the CDN has on your WordPress site. 

You can also disable your CDN temporarily and retest again without really seeing the difference.

But whatever you do, be consistent with the location you choose.

  • Run Test Multiple Times

Don’t run a speed test once, the content isn’t cached on the WordPress host or CDN yet, and then it appears that the site is actually slower. 

This can also happen if you just cleared your WordPress site or CDN’s cache.

So how can you tell that your content or media isn’t serving from cache? It’s super easy. 

Every speed test tool shows you what is called HTTP headers also known as response headers. These contain important information about each request.

Why A High page speed load Is Important

Now consider the last time you tested your website speed. You may have added more pages, forms, videos, applications to your site and pages.

But inadvertently forgot to test how that is now impacting your website’s performance for your users and visitors. 

  • Website Speed Matters For SEO

Website speed is a big factor in SEO, especially with Google’s rankings. There are more than 3 billion mobile devices in the world. 

So as users shift from using desktop devices to mobile-first, developers and marketing teams need to put more effort into ensuring their websites perform fast on mobile devices. 

If your website is optimized for mobile, when visitors find your website and it loads quickly, they are likely to stay longer on your website and increase sales and conversions.

Users with a 3G network are going to see slow load times but make sure your website is optimized to perform well even with the slowest network conditions.

  • Faster Websites Give Users  Great Experience

If your pages aren’t optimized, then the user’s focus moves away from your products, services, and content, to how slow your pages load.

Users prefer a fast website. If you have not optimized your pages for SEO, and a user clicks on your page and it slowly loads, then you’ve already lost the user. 

And even if they stay, their experience isn’t going to be great. A delay of just one second is enough to break a visitor’s focus.

  • Improve Conversion Rates

When your website pages load faster, your users and visitors are more likely to stay on your blog and focus on the task they set out to do. 

If you can optimize your top conversion pages, you will likely see higher conversion rates. 

  • Identifies Areas Of Improvement

Website speed tests can help you identify exactly what components, like images, JavaScript, CSS, and third-party elements are slowing your website down.

 An HTTP request is used to download all these elements, which ends up being a major factor in how fast your web page loads. 

The fewer HTTP requests, the faster your page will load. So the first step to reducing the number of HTTP requests is to combine multiple scripts into a single script and combine CSS styles into one stylesheet.

By combining files, you ensure that the experience for first-time visitors is fast and uninterrupted. 

Ensure that your cache is optimized for both static and dynamic content to make a return visit faster.

  • Builds Your Brand Reputation

Remember, a great user experience can positively impact your brand. Just like a bad user experience can send visitors away. 

Customers might be more hesitant to recommend your products and services to others, and that’s something that no company wants to hear.

Word of mouth is still a powerful marketing tool for consumers, and more so in today’s digital world.

So make sure if someone mentions your brand, you want to make sure it’s in a positive light. 

ConclusionHow To Increase Page Speed Load

Check your website speed score test results and look for the issues that have the greatest impact on your load times.

Focus on those high-impact factors and take the necessary steps to address them. This will increase your chances of ranking.

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