Do you want to learn how to create an online mini-course?
Consider creating a mini-course so that you can start making money online as soon as possible.
Mini-courses are stepping stones. Thus a positive reaction to your mini-course will give you the confidence you need to expand into larger courses.
In this article, you’ll learn:
- Why you should create a mini-course.
- How to create a mini-course.
- Ways of leveraging a mini-course to grow a brand.
- How to price the course.
- Where to launch your course.
- How to make your course.
What Is An Online Mini-Course?
By definition, a mini course is a short online course that takes a few hours to complete. It’s a condensed version of a long-form course. You narrow your topic as far as you can without compromising relevance.
It contains less material, but it still packs plenty of value into a small package. It focuses on one important topic. Mini-courses are created to market a business or a brand.
Why Create An Online Mini-Course?
- A mini-course lets you figure out what works and what doesn’t without regretting it.
- Mini-courses help you identify topics that are profitable. So before you create a course, prepare a mini-course to gauge the demand for the topic. Use a mini-course as an experiment.
- By offering a mini-course, you can garner more sign-ups because of the lower price tag if it’s a paid course
- Mini-courses are a win-win for everyone. You get leads and generate revenue while your customers get the content they want at an affordable price.
- The mini-course will help you establish whether there’s a market for a course on that particular topic. Your course readers show you the potential buyers of your course.
- The number of people interested in the mini-course will give you a picture of how long it might take for you to start making good money from your course.
- If you are knowledgeable in many areas, mini-courses will help you to determine the topics people are most interested in.
- Mini-course to build a customer base that is ready and waiting to take your full online courses.
- There are plenty of people who want to learn more about a particular subject, but don’t want to spend a ton on a full course.
- It’s faster to create.
- Builds trust. A mini-course is used to win the trust of your followers. It can earn creators recognition as an expert for a very specific topic.
- Tackles a specific course topic. If an audience buys or enrolls in the mini-course, it’s a good sign they’re ready to purchase the full product.
How To Create An Online Mini-Course
Creators should keep this one piece of advice near and dear before setting out to create a mini-course: keep it mini.
Too often, mini-courses are created that can be stand-alone products that can sell for hundreds of dollars. Keep the mini-course small, simple, and short. Consider following this formula:
1. Decide On A Course Topic
Choose a topic that you have enough knowledge about, that makes you excited to talk about it, and that other people have an interest in.
Find your best-performing content, the kind of content you are passionate about, and your strongest areas of expertise, and go from there.
Course Ideas For Beginner Bloggers
For those starting from scratch. Use the same topics you have been talking about over and over or those who have unique training or experiences might be better positioned to create a course. But it should be a topic people are interested in.
Course Ideas For Immediate Bloggers
Find your best-performing content, the content you are passionate about, and your strongest areas of expertise, and go from there.
Consultants who provide the same services to different clients over and over again may also be all set to create a mini-course.
2. Establish Your Audience
Identify a group or community that is passionate about what you do and you are willing to serve.
Try to write and promote some blog posts targeting those audiences and see which one garners the most attention and engagement.
This will give an idea of the communities that are interested in your topic. So you will have where to start from when you finally start writing your course.
What if you establish that a course already exists on the topic you want to write about?
Examine the course to see if it’s:
- targeting the same
- tackling the topic adequately
Identify the concepts that are missing and the new opportunities that are there to improve the content.
3. Provide A Solution
Your readers are looking for solutions to the problems they are experiencing. So they are visiting your blog in search of solutions to their problems. Your target audience has a problem, and this course should solve it.
4. Draw Your Course Outline
Just write what is relevant to the topic. Come up with your course outcomes. Make sure that every learning outcome does have content aligned to it.
Only include content that answers your audience’s burning questions, or fills gaps not met by your competitors.
So by now, you should have a thorough course plan, all of your content together, and know exactly how you are going to deliver each element of your online course.
5. Produce Your Course Content
This is the production stage. How you deliver your training is entirely dependent on what your audience will prefer to engage with and what method delivers your learning outcomes most effectively.
However, the most effective method of delivery is video. Record your video. Record with a green background behind you.
Another method is called screencasting which is when you are recording your computer screen. You can choose to include a webcam-type video of yourself on top of this. You can use a piece of software called Camtasia.
6. Choose A Delivery Method
It’s important to have more than one delivery method. In order to do so, first, decide which method of delivery is best for the unit. Is it a video, a PDF, just a text lesson?
Guide For Choosing Delivery Methods
Video content is ideal for:
- Demonstrating concepts in minutes
- Screencasts are crucial if the students need to see the exact steps
Downloadable content is ideal for:
- Cheatsheets, ebooks, and other resources
- Worksheets and workbooks
- Spreadsheets and other organizational tools
Text content is ideal for:
- Demonstrating something in detail
- Step-by-step guide
- Linking building
How To Leverage A Mini-Course To Make Money
Pricing Of Your Course
It is important to keep the price lower or affordable because it took less time and resources to create it.
So first-time content creators who have an audience, charging is a great way to realize some money from your ideas.
But remember, a free course is an incentive for attracting people to sign up for emails before they become customers. So if you are a creator, your course can be FREE of charge.
Charging nothing is an excellent way to test the waters and see if an audience is ready to spend money to hone their skills.
Guide On How To Price A Mini-Course
Pricing a mini-course largely depends on the following:
- The amount the creator thinks the content is worth in terms of money.
- How much the audience is able to pay.
- The value of the course from an audience’s rational point of view.
8. Choose Your Online School
There are three main ways of selling online courses that you choose from:
- Online course marketplaces
- Learning management systems
- Plugins or software on your website.
There is a difference between an online course marketplace and a learning management system.
A learning management system is your own Academy that you can link to your website and fully brand as your own platform.
It makes online course creation simple and easy to sell. Some of the most common course platforms are:
However, there are many online course platforms.
Before you launch your course, ensure that all these aspects are taken care of:
- Sales page: You need access to a sales page editor, where you can create professional, high-quality sales pages with a drag-and-drop builder.
- An email list: Creators will be able to use their mini-course as a list-building tool.
- Social media accounts: Consider Instagram, Twitter, and Pinterest. Quora can also be an effective tool depending on your marketing skills.
How To Market A Mini-Course
Use the following marketing strategies after you create an online mini-course successfully:
- Guest blogging. Before writing, consider if the blog accepts guest posts. Find out if their audience is big enough to realize a high conversion rate.
- Social media: Link to your mini-course sales page in your bio one platform.
- Logistics. Before You Setup Your Marketing, make a few decisions. Create Your Course Sales Page. Set up an email list.
- Influencer outreach. Look for influential bloggers and YouTubers who are willing to share your mini-course with their audience.
- Paid ads. You can also advertise your mini-course through paid ads if you have the final muscle.
A mini-course is created to address a very specific topic and is often used as a growth marketing tool.
The step-by-step shows what to expect preparing such a course. Create to make money and grow your brand.
Do you have any questions on how to create an online mini-course?
Feel free to ask those questions.