How To Choose The Right Niche For Your Blog In 2021.

How to choose the right niche for your blog

Are you wondering how to choose a niche for your blog? Well, choosing a niche to blog about is a decision that shouldn’t be made in a haste. Choose a profitable niche with low competition. So you need to take your time to choose before you start your blog.

Because this is the foundation of your blog. Figuratively, when you choose a blog niche, it’s like laying a foundation for your house. So it’s up to you to lay a strong or weak foundation for your blog. This will be determined by the choice of your blog niche.

In this article, I’ll explain how you can choose a for your blog carefully. We will look at useful aspects that need to be taken into account when choosing a blog niche that makes money from high-demand blog topics out there.

What Is a Niche?

A blog niche is a topic you will blog about on your blog. There are so many blog niche ideas. For example, if you blog about how individuals can save money. Then your blog niche in this case is personal finance. This is a topic readers visit your WordPress blog to read. 

If you choose a niche poorly, you will fail to realize your dream of blogging. The niche you choose can make you monetize your blog or fail. A well-chosen blog niche can attract readers to your site. The importance of a blog niche can’t be over-emphasized. 

How Can You Choose a Niche For Your Blog

There are several aspects to take into account before you choose a theme for your blog. 

Here are some of the aspects:

  1. Passion in the niche.
  1. Knowledge in the niche.
  1. Scalability
  1. The monthly search volume.
  1. Competition in the niche.
  1. Possibility of monetization.
  1. Financial muscle of your audience.
  1. Target a specific group.


Are you passionate about your blog niche? You need to be passionate about your blog niche. Interest is what will drive you to create great content regularly. One of the reasons why most bloggers don’t succeed is that they pick blog niches that they aren’t passionate about.

It’s common sense that you can’t blog about something for a long time if you don’t have an interest in that blog niche. People blog about topics that appeal to their hearts. So how do you find out whether you are passionate about the topic or not? Well, there are so many strategies that you can use to assess whether you have an interest in the blog niche or not.

Try to answer the following questions inwardly: do you like talking or writing about the topic?  Do you find the topic interesting? Are you proud to share the information with others? If your answers to the above questions were an emphatic yes, then you are good to go. It’s the right niche for your blog!


Knowledge is another factor you need to take into account before you choose a theme for your blog. Are you scared? Don’t be scared. You only need basic knowledge, not vast knowledge. Starting a blog doesn’t require you to be an expert in that area.

The basic knowledge you have and your research skills will set you up for success. Basic knowledge will enable you to excel in your blogging career. Readers are searching for quality content that will solve their challenges. This great content can only be written by people who are knowledgeable in the blog niche.

Therefore, being knowledgeable in the blog niche will give you leverage to write great content that your readers will love and find helpful. Knowledge is one of the ingredients of a successful blog.

Monthly Search Volume

I’m sure you don’t want to write about a niche that has no readers. Do you? Blogging about a blog niche that has no audience is a shared waste of time and resources. Therefore do research to find out how many people search for the topics in your niche.

How can you do this efficiently? Make use of SEO tools like SEMrush and KWFinder. These tools will show you how many people search for the topics monthly. But should you target keyword phrases with high monthly search volumes? Keyword phrases with high monthly search volumes are the best for monetization. But they are not good for beginner bloggers because of their stiff competition.

Choose a niche that has a reasonable monthly search volume with low competition. High monthly volume implies that the blog niche is very competitive. But choose the most profitable niche with less competition.


This is a lifetime stream of income you are setting up for yourself. So do thorough research to establish whether there is room for scaling up the blog shortly when the need arises. All good business opportunities are scalable.

So look at the blog in the same light. Treat your blog like a business. It should be scalable. A business that is not scalable doesn’t deserve to be called a business. Hence, if the niche is not scalable, then it’s not a good niche for your blog.

A niche should not limit you to making a small amount. But what should limit the amount of money you make is the effort you put in. Thus when you double your efforts, your income should double as well. Ensure that the topic you choose doesn’t limit the income you generate from your blog.

There are so many blog niche ideas out there. So how can you find your blog niche? If you are short of blog niche ideas, use a blog niche generator. Then choose the most profitable niche from the given list.

Competition In The Niche

There are more blogs today than ever before. Some people have been blogging for so many years. So they have authority in their blog niches. These old bloggers can’t compete with beginner bloggers. Hence, find out the level of competition before entering the blog niche.

This exercise can’t be done overnight. So take your time to choose the most profitable niche with low competition. Most SEO tools have a feature called keyword difficult which shows you the level of competition of the keyword in the blogging industry.

However, it’s important to note that no area has no competition. But don’t enter a blog niche where there’s so much competition that it becomes unbearable for you to handle.

The bottom line is that choose a niche with less competition. In certain blog niches where competition is very stiff, it becomes very difficult for you to rank fast. For example, if you want to set up a website to offer SEO services, this might be a waste of time.

Because the competition in this industry is very high. This is the reason why the importance to choose a niche with low competition can’t be over-emphasized. Ranking faster means making money faster.

Possibility Of Monetization

Monetization is the acting of making money from a blog. A blog can be used as a stable source of income. But it’s not all the niches that can be monetized. You can’t make money from certain blog niches.

So if you want to make money from your WordPress blog, choose a topic that can be monetized. Can your niche be monetized? This is an extremely important question that you need to answer.

Blog monetization can take different forms ranging from Google AdSense, affiliate marketing, selling physical or digital products to offering services in exchange for money. So how do you intend to make money from your blog?

For example, if you want to sell digital products to your audience, will they afford to buy the products? If you want to make money with affiliate marketing, are there affiliate programs in the niche? Answering these questions correctly will help you to choose a topic for your blog.

Financial Muscle Of Your Audience

Who are you targeting? Is your audience big? Do they have money to buy or pay for the services you will offer? Target an audience that has money to buy or pay for services you will offer. If you want to make money from your blog, don’t target an audience that has no money. 

Taking a product to a market where there are no prospective customers is unrealistic. The audience is your market. Thus to thrive, choose a blog niche that has prospective customers. The financial muscle of your audience determines your potential to make money. This logic can help you to choose a topic for your blog.

Confine Your Blog To a Specific Topic – It Shouldn’t Be Broad

To see faster results, target a specific group of society. It’s advisable to concentrate on a particular group of people interested in a certain topic. Don’t digress. Prepare content for the group consistently to attract the right people to your blog. Broad topics won’t make you succeed.

So choosing the right niche for your blog means narrowing it down to a specific blogging topic that has an audience. Make sure that these aspects are met when you choose a niche. This will lay a solid foundation for your blog in the future.

Targeting a specific audience will help you grow your blog faster. However, if you won’t have a specific topic, it will be difficult for you to find an audience. Choose a niche and narrow it down to a specific topic that has an audience.

For example, if you choose cooking as your niche. This is too broad. Cooking is a broad topic. It will be difficult for you to find an audience. But if you choose cooking food for special occasions.

You will find an audience for the latter topic and if you apply yourself to writing great content on your blog in this niche,  you will become an authority faster.

Summary: How To Choose a Niche For Your Blog

There are many factors you need to take into account as you choose a niche for your blog. These factors will help you to succeed in your blogging career. The most important factors to consider as you choose a topic are passion in the niche, knowledge in the niche, scalability, the monthly search volume, competition in the niche, the possibility of monetization, the financial muscle of your audience, and a specific topic.

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