Bloggers, business owners or seasoned digital marketing professionals. You will be always chasing down new untapped ways to increase traffic to your website. Rightfully so since search engines and social media networks constantly change their algorithms.
If you ask a marketer or business owner what they would like most in the world. They will tell you that ‘more traffic’. What often comes after traffic on a business’ wish list? More money.
Do you want to start a blog? Or you already have a blog? So how to drive traffic in 2021? What’s working and what’s not? You’ll get answers to the questions and more from this post!
There are many ways you can increase traffic on your blog and in today’s post, we’re going to look at 39 of them, including several ways to boost site traffic for free.
- Ways To Increase Traffic To a Website
- 1. Facebook Ads
- 2. Update Old Content On Your Website
- 3. Twitter Ads Will Increase Your Website Traffic
- 4. Align Content to Match the Search Intent
- 5. Write great Content
- 6. Answer Questions on Quora
- 7. Increase Website Traffic Using Pinterest
- 8. Create A Free Online Course
- 9. Go Social To Increase Your Website Traffic
- 10. Advertise On Instagram
- 11. Create YouTube Video Tutorials
- 12. Mix Up Content
- 13. Pay For Google Ads To Increase Your Website Traffic
- 14. Write Appealing Headlines
- 15. Pay Attention To On-Page SEO
- 16. Utilize Email Marketing
- 17. Start a Podcast
- 18. Build Backlinks
- 19. Target Long-Tail Keywords
- 20. Start Guest Blogging To Increase Your Website Traffic
- 21. Invite Others To Guest Blog On Your Site
- 22. Post Content To LinkedIn
- 23. Implement Schema Microdata
- 24. Link Internally
- 25. Interview Industry Leaders
- 26. Make Sure Your Site is Responsive
- 27. Ensure Your Site is Fast
- 28. Create a Community To Increase Your Website Traffic
- 29. Make Comments On Other People's Blogs
- 30. Check Your Analytics Data
- 32. Optimize Your Free Google Business Profile
- 33. Get Active on Social Media
- 34. Incorporate Video into Your Content
- 35. Research the Competition
- 36. Host Webinars
- 37. Attend Conferences
- 38. Use Hashtags in Your Posts
- 39. Use Landing Pages
- Best Free Tools To Increase Website Traffic
- Wrapping It Up! Ways To Increase Website Traffic
Ways To Increase Traffic To a Website
1. Facebook Ads
Register a business account on Facebook Ad manager to promote your website to the platform’s audiences. If you have meager resources, you can start with just $5/day and run different types of ads such as:
- Image ads
- Video ads
- Retargeting ads
- Lead Generation
2. Update Old Content On Your Website
Refreshing of content is a great thing, especially if some of your content has outdated. But this does not mean re-doing your content. Simply updating it to make it relevant.
Look at ways you can update outdated content on your site to drive more traffic through visibility on search engines like Google.
3. Twitter Ads Will Increase Your Website Traffic
Twitter ads are a cheaper way to promote your latest posts to thousands of people. You can purchase sponsored tweets, videos, or conversation cards to distribute your content to a specified audience and monitor all clicks or interactions.
4. Align Content to Match the Search Intent
People search the web with a specific purpose in mind. For example, to find informational, commercial, transactional, or navigational content.
- Informational search intent: “how to do something”
- Commercial search intent: “product type X”
- Transactional search intent: “arrivals from X to Y”
- Navigational search intent: “find website X”
To rank higher, your content has to match the user’s intent and help them find a solution to their problem.
5. Write great Content
I think you have heard that content is king. Well, it’s true and if you create great content on your blog, you’ll keep the visitors coming back and the greater your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site on autopilot.
6. Answer Questions on Quora
Quora is an awesome medium for driving traffic to your site. Simply answer questions on this platform and link the right keywords to anchor content on your blog and don’t use this platform to spam. Ensure that your answers are detailed and that you know what you’re talking about.
7. Increase Website Traffic Using Pinterest
If you want to use Pinterest for traffic, you must always remember that great visuals are key and ensure that every blog post you publish comes with a high-quality Pinterest image. So it should be pinned your personal boards and re-share it to relevant group boards.
8. Create A Free Online Course
Creating a free course is a good way to drive traffic to your site. So you can also use Udemy, Teachable or any number of websites out there in order to do this. Ensure the course delivers a huge amount of value and pushes and links students to additional content and offers on your site.
9. Go Social To Increase Your Website Traffic
Creating content alone is not enough. You need to do other things to promote it. One of the best ways to increase traffic to your website is to use social media channels to promote your content.
For example, Twitter is suitable for short, snappy links and Google+ promotion can help your site show up in personalized search results and seem especially effective in B2B niches.
10. Advertise On Instagram
Take advantage of Instagram advertisements. Place ads on this social network. This is a great way to reach people in your area and offers you a highly-targeted approach to reach potential customers to buy your products and services.
11. Create YouTube Video Tutorials
YouTube is a great and effective way for driving free organic traffic to your website. The benefits of gaining exposure on YouTube are huge. Create useful tutorials and videos that add an immense amount of value. But be sure to link to your content through the description.
12. Mix Up Content
It is important that you vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
13. Pay For Google Ads To Increase Your Website Traffic
With Google Ads, you pay to have your website show up at the top of search results for particular keywords. When a query is entered using those keywords, Google looks at all accounts bidding on those keywords and will display and rank the paid results according to the quality and relevance of the advertisement.
Paid search results show up first, at the very top of the results pages. This type of exposure is a great way to generate more traffic to your website by qualified visitors. Furthermore, you only pay when someone clicks on your ad.
14. Write Appealing Headlines
Headlines are one of the most important parts of your content. So without a compelling headline, even the most comprehensive blog post will go unread. So think carefully about your headline before you hit “publish.”
15. Pay Attention To On-Page SEO
Don’t be deceived SEO is NOT dead. It’s still alive. Optimizing your content for search engines is still a valuable and worthwhile practice.
In your on page SEO campaign, pay particular attention to the image alt text, creating internal links to fresh content, meta descriptions. Following these on page SEO strategies will help boost your organic traffic.
16. Utilize Email Marketing
Email marketing is a good way to drive traffic to your blog and to promote any offers. However, you will need a list to market to. Thus create a lead magnet and build a sales funnel immediately in order to build up a list that you can eventually market any of your offers to.
17. Start a Podcast
The growing popularity of podcasting makes it an excellent tool for traffic generation. You can add links to the relevant content you’ve mentioned in the podcast description and advertise your website name using voice so as to increase awareness around it.
18. Build Backlinks
A backlink is a link to your website from another website. Backlinks from complementary businesses or industry influencers will not only get your business in front of a larger audience, but will also drive traffic to your website.
In addition, Google picks up on backlinks and will increase its trust in your business if it sees other trusted sites pointing to yours. More trust from Google leads to higher rankings, which leads to more traffic.
19. Target Long-Tail Keywords
If you have covered some important keywords in your posts, then think of long tail keywords.Target long-tail keywords, too. Long-tail keywords account for a majority of web searches. This implies that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
20. Start Guest Blogging To Increase Your Website Traffic
This is a great strategy that will no doubt drive traffic to your website. So securing a guest post on a reputable site can increase blog traffic to your website and help build and market your brand.
However, guest blogging should be done right. There are right and wrong ways of doing it. You need to avoid spammy tactics. They can result in stiff penalties from Google. Hence make sure to do it with caution.
21. Invite Others To Guest Blog On Your Site
Why is it important to invite others to guest blog on your site? I think the answer to the question is obvious. Because guest blogging is a double aged sword. When someone guest blogs, they share and link to their guest article, which could bring new readers to your site.
Therefore, just be sure that you only post high-quality, original content without spammy links. Since Google doesn’t want low-quality guest blogging.
22. Post Content To LinkedIn
LinkedIn is now much more than a means of finding another job. It has become the world’s largest professional social network and is a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site as well as increase your profile within your industry.
23. Implement Schema Microdata
Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages.
Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.
24. Link Internally
The power of your link profile does not just depend on the number sites linked back to you but also by your internal linking structure. So when creating and publishing content, always find opportunities for internal links.
This is critical. It does help with SEO. But it also results in a better, more useful experience for the user. This is a crucial step in driving traffic to your website.
25. Interview Industry Leaders
Anyone can be interviewed. Don’t look at the blog traffic, age of blog. You will be shocked at how many people are willing to talk to you if you just ask them.
Simply send out emails requesting an interview with leaders in your industry, and then publish the interviews on your blog. The name will boost your credibility and increase traffic to your website.
26. Make Sure Your Site is Responsive
Today, more people than ever before are using mobile devices to access the web. The days when internet browsing was done only on desktops are long gone.
So even if you have a basic website, you still need to ensure that it is accessible and comfortably viewable across a range of devices including smaller smartphones.
27. Ensure Your Site is Fast
No one wants a website that takes time for the webpages to load. Do you? If your site takes a long to load, your bounce rate is likely to be high.
So make sure that your pages are as technically optimized as possible. These encompass image file sizes, page structure and the functionality of third-party plugins. Thus the faster your site loads the better.
28. Create a Community To Increase Your Website Traffic
People want to speak their minds and weigh in on subjects they feel love. Therefore, building a community into your site is a great way to start a conversation and increase traffic to your website.
Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met.
29. Make Comments On Other People’s Blogs
Provide insightful, thought-provoking comments on blogs that are in your industry. Commenting doesn’t necessarily provide an immediate boost to referral traffic right away.
But it is important as it will help you get your name out there which can eventually result in driving more traffic to your own site.
So just remember that making quality and relevant points are key. You should be engaging with other people in your niche constructively, not dropping spam links on unrelated websites.
30. Check Your Analytics Data
Google Analytics is an important source of data on almost everything about your site ranging from pages to visitor demographics.
So always check your Analytics data and use this information to make your promotional and content strategies. Inspect visitor data to see how, where and when your site traffic is coming from.
32. Optimize Your Free Google Business Profile
An optimized Google business listing will get you 7x more visits than an incomplete one. Your sting links to your website, so this is a great way to get more traffic to your website.
Remember also that Google is getting smarter and smarter with its results pages. If your listing provides all of the information a potential customer needs to make a decision, they might forego your website and contact/visit your business directly.
Here are some additional features and benefits of Google My Business that make it one of the best generators of quality website traffic.
Your Google listing:
- Is free and easy to set up.
- Allows you to show up for searches relevant to your business and location.
- Increases your visibility on a platform whose users have the intent to buy.
- Drives qualified traffic to your site and your store.
- Affords customers the opportunity to post reviews and even further boost your presence.
Also, keep in mind that Google My Business:
- Enables your business to be found in mobile searches which have surpassed desktop.
- Uses visuals to provide consumers with a sense of what it’s like to actually be at your business.
- Equips searchers with the ability to interact with your business directly in your listing.
- Given the many benefits of a Google My Business listing, you can’t afford to not have one as a local business.
- Create your listing and keep it updated as much as possible.
33. Get Active on Social Media
It is important to note that sharing content through social channels alone is not sufficient. You also need to be active on social media platforms. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers.
Nothing turns people off quicker than using social media as a broadcast channel. Use social media as it was intended and actually interact with your fans.
34. Incorporate Video into Your Content
Videos are extremely important. They attract new visitors and make your site more engaging. Evidence shows that information retention is significantly higher when you use visual materials than text.
This implies that video marketing is an awesome way to grab your audience’s attention and boost traffic to your website.
35. Research the Competition
Find out what your competitors are doing by using software like BuzzSumo. This incredible software does aggregate the social performance of specific sites and content to provide you with a picture of what topics are appealing to the hearts of the readers. Establish what people are reading, talking about and emulate the kind of content to bring traffic to your website.
36. Host Webinars
People are curious to learn and webinars present are an excellent way to share your wisdom with your audience. So if you combine with an effective social promotion campaign, then webinars are a great way to increase traffic to your website.
So target to send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar.
37. Attend Conferences
It doesn’t matter what industry you are in. There may be a conference relevant to your niche or business. It’s extremely important that you attend the conference, especially as a guest speaker.
Even a halfway decent speaking engagement is an excellent way to establish yourself as a leader in your industry.
38. Use Hashtags in Your Posts
By adding hashtags to posts that promote your website pages and blog posts, you can extend your reach beyond your network and get discovered by users searching for your products and services. The more eyes on your links, the more free traffic you’re getting to your website.
39. Use Landing Pages
Landing pages are another great free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial.
They contain the details users need in order to move forward and convert and focus on one specific call to action, making it more likely to happen.
Best Free Tools To Increase Website Traffic
The following free tools can help you refine your website promotion strategy, identify new marketing targets and monitor the results.
BuzzSumo helps you discover the most-shared and high-performing content around different subjects.
Use it fo:
- Discovering trending blog post ideas.
- Determine click-inducing headline and content formulas.
- Measure social media shares of your posts and those of your competition.
- Find influencers in your niche to collaborate with.
Alexa offers paid and free tools for analyzing website performance and growth opportunities.
Use the free website statistics tool for analyzing competing websites:
- Finding new keywords.
- Discovering websites with similar audiences.
- Reviewing popular articles and average engagement per post.
You can also use this tool to analyze your website performance and missed ranking opportunities.
SimilarWeb is used to analyze the web traffic statistics of other websites. So that they could determine if it’s a good platform for guest blogging.
You can also analyze the competitors:
- Website referral and organic traffic sources.
- Best performing web pages.
- Demographics distribution by location/interests.
GTmetrix analyzes your website speed and other technical characteristics that influence on-site user experience and rankings in search results.
Use it for identifying:
- Slow-loading website pages.
- Redundant plugins.
- Other tech issues affecting your website
5. Google Trends
Google Trends is used to discover trending subjects across regions, drill down to highly specific keywords, and use them to inform your content strategy.
It’s a great tool for:
- Finding untapped long-tail keyword ideas.
- Developing timely and trending content for outreach.
- Exploring changes in consumer behaviors.
Wrapping It Up! Ways To Increase Website Traffic
You have plenty of ways to increase traffic to a new website. These include content marketing, guest blogging, SEO, social media marketing, sponsored content placements, and more! To find how much traffic other websites are getting, use tools for competition analysis such as Ahrefs, Alexa, or SimilarWeb.